亚洲 欧美 图片 自拍 视频

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          Hisense Bona redefines high-end refrigerators

          At present, China's refrigerator industry is experiencing an unprecedented high-end upgrade and transformation campaign.

          The most representative is the launch of a new round of product technology innovation and functional upgrade competition centered on the high-end market, driven by leading companies such as Hisense Kelon. Finally, the Hisense refrigerator Bona series new products will become the domestic high-end refrigerator market this year. The leader, and with its unique features of a€?energy-saving, more fashionable, fresh enougha€? and three-dimensional features, has become the new benchmark for China's high-end refrigerator industry this year.

          Market observers pointed out that "in the context of the overall decline in the domestic refrigerator industry and shrinking demand this year, the demand growth in the high-end market and the launch of high-end new products have become a warm current and a bright spot in the winter. This will continue to push. The leading growth of leading companies such as Hisense Kelon."

          High-end refrigerator: a game for leading companies

          The new Bona series, which was just listed in May this year, is considered to be a Hisense refrigerator known as a a€?technical experta€?. It will bring a large technological innovation product to the domestic market this year, and it is expected to become a high-end transformation of the Chinese refrigerator industry. The work." "China Enterprise News" reporter learned that since the listing of Bona refrigerators has been completed in the domestic market, its high-end, professional, fashion, artistic highlights have begun to take the lead in the market, not only completed In the market, he is also known as the "selling and screaming", and also used this as an opportunity to drive the sales of Hisense Kelon's full range of product lines.

          Zhongyikang market monitoring data shows that this year, Hisense Kelon's two major brands, Rongsheng and Hisense, have achieved steady growth in market share and are among the top two in the industry, among which a€?the proportion of sales in the middle and high-end products continues to increasea€? It has become the biggest driving force for Hisense Kelon to a€?contrarian growtha€? in the refrigerator market.

          Behind the favor of the Bona refrigerator market, in the view of Song Hongyan, director of Hisense Kelon refrigerator market, a€?This is mainly due to our continuous innovation in products and the integration of global innovation resourcesa€?. It is reported that the new Bona series refrigerator is a representative of the integration of international innovation resources, the unique fine interior is created by the German professional team, with a stylish appearance and practical functions, designed to export a lifestyle to consumers. a€”a€” A comfortable life that makes life more fashionable and more comfortable, in line with the needs of consumers to become more sophisticated and atmospheric.

          The most intuitive experience that this brings to consumers is that "product innovation based on user needs brings the best experience." Let high-end not equal to high price and high purchase cost, but a kind of experience at your fingertips, let the product integrate into life and bring new feelings to the Chinese people.

          Under the background of a€?three-door replacement double door has become the mainstream of the industry development, high-end replacement of the low-end has become a hot spot in the marketa€?, Hisense refrigerator Bona series new products have undoubtedly embarked on the main wave of industrial upgrading, and resorted to the national new energy-saving subsidies and other industrial new policies. To set off a new round of market enthusiasm.

          Bona leads: the return of an industry overlord

          Leading enterprises began to use the "industry crisis" to lead the new round of "brand seats" in the refrigerator industry to be rescheduled.

          The "China Enterprise News" reporter learned that in recent years, several leading enterprises in the refrigerator industry have been extremely fierce around the "energy-saving", "green", "smart" and other product technology competitions, and a group of established companies have begun to seek a new round of "industry competition." Returning to quality, technology, market competition, returning to demand and experience, and enterprise competition to return to products and brands, this undoubtedly makes Hisense Kelon with a€?technical genea€?, a€?user demanda€? and a€?quality accumulationa€? have a€?step aheada€? Leading the competitiveness.

          Since the beginning of this year, behind the Bona series of products to build the benchmark of China's high-end refrigerator market, Hisense Kelon has actively relied on the Group's a€?intelligenta€? strategy to complete the R&D and layout of SMART smart refrigerator product line with the interests of users. It began to cross the traditional refrigerator refrigeration technology innovation track and opened up a new path for intelligent innovation in the Chinese refrigerator industry.

          At present, through the company has achieved breakthroughs in cutting-edge technology such as software development and application matching, Hisense launched new products with many meanings such as a€?intelligent and humanizeda€? to provide consumers with more experience and functional associations: through the latest The cloud-based IoT network platform innovatively connects the refrigerator with users' mobile phones, TVs, computers and other devices, and realizes real human-computer interaction functions in the form of multi-screen mutual transmission, real-time monitoring, and remote adjustment.

          Hisense Bona series products, the first "live water preservation" technology, broke through the long-term application limitations of refrigerators in the field of food drying, frosting, etc., while upgrading the "no frost technology", but also bringing more consumers "Fresh enough" experience. At the same time, the original food management technology makes the refrigerator, which is only the food storage, an intimate nutrition management expert, and the lifestyle will also undergo subversive changes.

          Since the beginning of this year, under the continuous promotion of the mid-to-high-end product upgrade strategy, Hisense Kelon has quickly become one of the top two domestic refrigerators, and has launched a new round of layout for the new goal of a€?sitting two and onea€?.

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          Adoption of the Globally Harmonized Technical Standards

          *Chip operation test

          *Calorimeter experiment

          *Capacitance test

          *High and low temperature environment test

          *Anti-aging test

          *Seismic explosion proof test         


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          亚洲 欧美 图片 自拍 视频
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