Dehao Runda entered the NVC to rewrite the lighting industry game rules?
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On January 13, NVC Lighting announced that NVC Lighting founder Wu Changjiang returned to the position of CEO (CEO) and announced that NVC's Interim Management Committee was dissolved two days ago.
At this time, NVC finally came out of a highly uncertain period of turbulence, and it was accompanied by a dramatic change in the power structure of NVC, and ultimately the direction of the company's development.
In the past eight months, NVC lighting has been inconsistent with the superficial "Wuhan dispute", and the deep multinational giant Schneider has been watching the side of the couch. The uncertain shadow has been shrouded in the fast-growing Chinese local lighting industry. With the arrival of Dehao Runda introduced by Wu Changjiang, NVC's future will be locked into the general trend of the lighting industry - LED. NVC's internal power structure will also be rewritten as Wang Donglei and Wu Changjiang Alliance, with Schneider and the sturdy.
NVC "go to Wu" began to "lei"?
Since the day when Wu Changjiang and his two students founded NVC, NVC Lighting is destined to deeply brand the traces of Wu. Therefore, some people have said that NVC lighting is actually a€?surnamed Wua€? and is a€?Wua€?s Lightinga€?. .
On December 26, 2012, NVC lighting a paper announcement broke the temporary calm of NVC lighting. According to the announcement, NVC's founder, Wu Changjiang, will directly and indirectly hold 11.81% of the shares of NVC Lighting and transfer it to Dehao Runda Hong Kong, a wholly-owned subsidiary of Dehao Runda (002005.SZ). Wu Changjianga€?s shares suddenly dropped to 6.79% and a€?will no longer be a major shareholder of the companya€?.
At this time, Dehao Runda holds 20.05% of the shares of NVC Lighting, becoming a major shareholder and single largest shareholder of the latter.
Dehao Runda is a well-known traditional small household appliance enterprise established in Zhuhai and listed on the Shenzhen Stock Exchange. In 2009, it began to enter the LED lighting industry through mergers and acquisitions, and has become one of the largest LED companies in China. Dehao Runda raised funds through the capital market and spent 3.3 billion yuan in three years to invest heavily in the LED field. So far, Dehao Runda has realized everything from epitaxial wafers, chips, packages and applications. The entire industry chain layout, known as "the world's leading semiconductor lighting products manufacturers and service providers."
It is said that Wang Donglei's "good gambling" personality is quite similar to Wu Changjiang, and it is also a reason for the two to appreciate each other. "From the strong offensive of the capital market in the past few years, Dehao Runda looks like Wu Changjiang's approach on the channel in the past. If they can cooperate sincerely, they will have something to do in the emerging lighting market." If the person said.
At the moment, Dehao Runda controlled by Wang Donglei is now the largest shareholder of NVC, and its heavy investment in the field of LED lighting, its every move will have a greater impact on China's LED lighting industry, although Wu Changjiang is heavy Returning to the position of CEO of NVC, but NVC will no longer be "surnamed Wu", but really fell into the name of a person with a word in the name of Wang Donglei.
Wang Donglei issued a control for the NVC signal
On January 10th, Dehao Runda, which has been frequently operating in the capital market and mergers and acquisitions, held a new product launch conference in Shenzhen. On the same day, NVC Lighting held an operator conference near the venue, and Wu Changjiang appeared as a guest at the venue of Dehao Runda. The careful people found that when Wang Donglei started the new product launching ceremony, Wu Changjiang, who was on the side, greeted him to show his attention.
"We have been pondering for NVC for a long time. In the field of lighting, NVC has the strongest channel and the stock price is also at a low level. It is a good time to enter. Dehao Runda is about to enter NVC's board of directors, just waiting for the upcoming shareholders meeting. I passed it." When answering the reporters' questions, Wang Donglei spoke out his own words and said without hesitation that in the future, "NVC's development will be dominated by us."
He said that after entering NVC, the development of NVC's strategic level will be dominated by Dehao Runda, whose LED products will quickly enter NVC's channels.
At the press conference, Wang Donglei confirmed that the outside world said that it a€?has gambling LEDa€?. a€?It is indeed that we have established a huge LED industry chain in several cities in China through acquisition and new construction. We are now focusing on building two bases in Dalian and Wuhu. The former has completed an investment of 4 billion to 5 billion yuan and formed a complete LED industry chain base."
Now, through the holding of NVC Lighting, the prototype of a lighting industry empire has emerged in front of Wang Donglei.
a€?NVC is the largest lighting company in Asia, as well as partners from Europe and the United States.a€? Wang Donglei said that Dehao Runda has just signed a brand franchise agreement with a subsidiary of Whirlpool. Authorized by Whirlpool, DeHao Runda uses the Whirlpool brand for market development and sales in North America to open up the North American lighting market and promote global brand positioning. On the same day that Wang Donglei said this, Dehao Runda announced the news through the announcement of the listed company.
This is the third time in the world after the acquisition of NVC Lighting's equity and the brand strategy agreement with Germany's ADG, DHL Runda's third high-profile layout of lighting channels.
Wang Donglei believes that LED lighting products must enter the home field if they are to be popularized in the North American market. "The choice to cooperate with Whirlpool is also based on market demand. First, Dehao Runda does not have such a large financial strength to lay the channel; second, if the Dehao Runda has enough funds to lay the channel, the LED game is over. ."
The industry is waiting for "three gamblers' performances"
Analysts believe that the NVC lighting with the market offensive as the gene has always been the impression that the channel is king. This is also the gene contained in Wu Changjiang's character. As a research and technology, there is no advantage. The lighting company, the channel is also the core value left by NVC Lighting today. "This point, no matter the past Schneider, or today's Dehao Runda, its interest and intention in showing NVC is strikingly consistent."
On the other hand, the industry has also been interested in the direction of the marriage between Dehao Runda and NVC Lighting.
Zhang Xiaofei, director of the High-tech LED Industry Research Institute, said in an interview with the "China Times" reporter that Dehao Runda has been looking for downstream channels. Its original strength is to make small household appliances overseas and become more familiar with overseas markets. But to the domestic lighting industry, Dehao Runda is very strange, not to mention the domestic lighting market is relatively scattered, there is no one unified. Dehao Runda obviously hopes to rewrite the rules of the game in the future lighting industry by entering NVC.
"For Wu Changjiang, the most important thing is to find a balance of shareholder power, but also to get rid of it in a certain sense. NVC lighting can also strengthen its position in the LED. In the past, NVC was very weak in LED, it is only a tradition. A symbol of lighting. This transformation is conducive to the development of NVC lighting in the late light source revolution." Zhang Xiaofei said.
"Now, Wu Changjiang, Yan, Wang Donglei, the three gamblers have joined together, the market, production and capital have been, and then, it depends on how they will perform." Zhang Xiaofei said.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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